Steps to promote your business on Instagram


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Many social media platforms might be recommended to you for the promotion of your business. Twitter, LinkedIn, Pinterest are some of the additional channels which are used by many entrepreneurs to promote their business. All these applications, though popular, cannot compete with Facebook in terms of usage. The different social media platforms owned by Facebook boasts a staggering 800 million monthly active users. 

But the most widely used platform is Facebook’s Instagram and its usage has long gone beyond posting pictures by users on fashion trends. Instagram now is the proud owner of many different facets and the users can also enjoy the potential engagement Instagram has to offer once they open an account on this platform. Many studies have revealed that,  out of 1000 micro-influencers, more than half of them prefer to promote their content on Instagram. This is because they believe Instagram is the best platform for engagement.

Instagram users also prefer to do transactions on the platform as Instagram has safe customer transaction methods. As more and more people are signing up on Instagram, business owners are becoming more interested in sharing more on Instagram about the latest details of the businesses that they are involved in. As Instagram is being used more and more for commercial purposes, that’s why it is being considered as one of the best social platforms to promote your business and attract more ideal customers.

Ways to attract more customers through Instagram

After understanding the potential that Instagram has to promote businesses, business owners might think about how they can use Instagram to its full capacity. How can business owners attract more customers out of the millions using this platform to drive sales to increase your business? In this article, we will give some tips to attract more customers from the millions of Instagram users.

  • Post images that are eye-catching on your business account. A  picture is worth a thousand words. There is nothing better than an attractive image that can describe or explain the gist of the message you want to convey to your potential customers at just a glance. Instagram is developed as a social platform where you can find users sharing the same interests and they can turn into potential customers.
  • Use your account to build relationships with your probable customers. It is not enough to just have enough footfalls on your Instagram page. It is equally important to get them involved with the content that you are promoting on your page that is related to your business. You must impress your viewers so that they like your Instagram feeds and they can turn into potential customers.
  • Work seriously on your response time on business-related customers on your page. The response time that potential customers get on their queries is of the essence in building up a rapport with new customers and also to retain excellent business relationships with existing customers on your page.


Instagram is a social media platform and an advertisement channel. When used with a specific business strategy this platform assists in retaining customers. These strategies used to promote businesses finally help to win in terms of brand loyalty.

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