Social media has undoubtedly brought many benefits to society and companies. Therefore, standing at the edge of the decade, the number of users on different media platforms worldwide has seen a surge, which if studies are to be believed, has nearly capped 3.5 billion. Social media has a huge contribution to the way we are communicating with each other. Social media platforms have had a significant impact on our daily lives, like never before, because never has communication about each aspect of our life has looked so easy.
This transformation of how we connect with not only each other has not been limited to our personal lives, but also with the media and brands. But with so many benefits, usage of social media platforms has its downsides and dangers. These could be severe offences such as cyberbullying, online harassment which can lead to equally similar consequences such as depression, body image insecurities and fear of missing out. With the pandemic over the past year, social media platforms are the only way through which we are doing everything right from family events, like a virtual baby shower or promoting your brand and conducting safe online transactions.
So, what will be the impact of social media in the post-pandemic world, and what is the future of social media? Let’s have a look.
What is the future and impact of social media platforms?
Protection of Data and Privacy
As news of data breaches in several reputed organisations continue to hit the headlines, users are becoming aware that sensitive data is power. To enhance privacy, users are already changing their privacy settings which would ensure that minimum information on social media and accounts are deleted if their accounts are ever hacked. Therefore, in the future social media platforms might have additional restrictions and regulations placed on usage, to secure the data privacy and security of users.
Evolution of other social networking sites
People are using phones for almost everything in their life. Be it buying groceries, extending their business or even finding a fiancee through dating or matrimonial sites. Social networking sites in the future will also evolve new platforms where users can perform more day-to-day tasks such as paying their utilities and getting access to other utilities, which can even include booking doctor appointments, and even booking and paying for air tickets and visas.
Multi-Networking is the new future
The number of social media IDs per person will continue to grow. The use of social media will not only be restricted to urban usage, but the number of subscribers on various social media platforms will also grow across semi-urban cities of the economically developing countries and the usage will be mostly among the centennials and the new generation.
Most of the social media platforms will come out from this unprecedented time with a larger, more diverse and more engaged user base. They will even branch out their facilities than ever before and perhaps social media will become a more integral part of the life of the users because of the additional facilities they are providing besides its original charm as a way for us to all stay connected.